“C’mon man!”
“Same Old Jets!”
“How is this possible?”
Those are some of the common phrases that circulate within the New York Jets’ fanbase after a loss where Garrett Wilson isn’t completely peppered with targets.
But has that narrative become a little exaggerated?
Is Wilson really being underused?
This season, Wilson has been targeted 48 times, the 13th-highest total in the league among wide receivers. That’s 10 more than Ja’Marr Chase, for example.
When all is said and done, Wilson is getting his targets. It’s not like he’s been completely neglected in the offense.
However, the biggest frustration is when he gets those targets. Take Week 5, for example. In the Jets’ win over the Cleveland Browns, Wilson caught three passes for 70 yards and a touchdown on four targets during the opening drive. He finished the game with 104 yards, but over the rest of the game, he caught just three of seven targets for 34 yards.
Then there was Sunday’s loss to the New England Patriots, where Wilson couldn’t get very involved, logging four receptions for 44 yards on six targets.
The reality is that opposing teams aren’t making life easy for Wilson. He is the Jets’ clear-cut No. 1 pass-catching threat, and defenses know that. Wilson has consistently garnered extra attention in coverage, especially with the Jets battling multiple injuries at wide receiver throughout the year.
To Wilson’s credit, he has remained a high-end separator despite that attention, so it goes both ways; yes, defenses are paying extra attention to him, but he’s getting open regardless.
In both games this season where Wilson has received at least 10 targets, he went for over 100 yards and a touchdown.
The Jets don’t necessarily need to force-feed Wilson targets, especially if their top tight ends are doing their thing in the pass-catching phase. There has to be a balance, though; that’s what everything comes back to.
If Wilson is firing early on, why suddenly turn away from him? The Browns game is the perfect example. It’s one thing if he was struggling to separate, but that hasn’t been the case at all.
We’re talking about one of the best route runners in football. It’s just yet another question mark regarding offensive coordinator Frank Reich and his inability to consistently get his players in positions to succeed.
Geno Smith has been solid at quarterback this season, and the offense as a whole has been better than in recent seasons, although it’s not a very high bar. At the end of the day, though, there seems to be a lot of meat left on the Jets’ offensive bone.
If the offense stays stagnant and refuses to make changes, including Wilson’s role, this could be a long season. If they do, though, things can turn around fairly quickly. The talent, especially at their skill positions, is there.
Situational playmaking and play calling remain up in the air, though.

