YouTube TV announces pricing for 2023 NFL Sunday Ticket package
NFL Sunday Ticket is moving from DirecTV to YouTube TV starting with the 2023 NFL season. On Tuesday, YouTube announced its pricing for the package:
YouTube TV subscribers:
• $349/season ($249 if you purchase before June 6)
• $389 ($289 early) if you bundle with RedZone
Non-YouTube TV subscribers:
• $449/season ($349 early)
• $489 ($389 early) with RedZone
This is an increase over previous years. According to CableTV.com, for the 2022-23 NFL season, the basic NFL Sunday Ticket package cost $293.94 per season while the NFL Sunday Ticket Max package (which includes RedZone and other features) cost $395.94 per season.
YouTube’s acquisition of the Sunday Ticket package was announced on December 22, 2022. It’s a seven-year deal worth a total of $14 billion, according to the Wall Street Journal. YouTube outbid other suitors including Disney, Apple, and Amazon.
It’s another enormous streaming deal for the NFL, which also struck an 11-year, $13 billion agreement with Amazon for the exclusive rights to Thursday night games.
DirecTV had been carrying Sunday Ticket since its inception in 1994. The company’s contract with the NFL expired after the 2022 season, and the league reportedly began pursuing potential new partners as early as the opening week of the 2021 season. At this point, it was already rumored that the league was interested in moving Sunday Ticket to a streaming service following the conclusion of the DirecTV deal. They were able to get it done.
Sunday Ticket has been the go-to service for out-of-market NFL fans to watch their favorite team. For New York Jets fans outside of the Tri-State area, it seems like they will have to pay a little extra to watch their team on YouTube TV in 2023.
