When the New York Jets began their head coaching search in January, an overwhelming majority of the fan base demanded one thing from the new hire: The new head coach needed to be a culture setter.
Never mind needing someone with schematic expertise or an offensive-minded leader who could develop quarterbacks. Jets fans wanted a leader of menโsomeone who could instill discipline, accountability, and tangible results early in their tenure.
They got exactly what they asked for in Aaron Glenn. The difference? Jets fans didnโt realize what hiring a culture setter would look like in the early stages.
Now, many want to hit reset again, not realizing that the issues putting the team at 0-6 are a direct result of those same demands.
Culture Setter vs. Winner
Itโs far too early to definitively say whether Glenn was the wrong hire. He could still turn things around in 2025, or he could kickstart a larger rebuild in 2026.
But hiring Glenn in the first place reinforced a long-standing misconception among the Jetsโ faithful: that being a โculture setterโ is more important than being a strong schematic mind or offensive strategist.
The 2025 season has been a brutal reminder that this line of thinking no longer works in todayโs NFL.
Examples across the league offer the clearest proof.
Winning is how a team changes its cultureโnot slogans, not speeches, and not benching players after penalties. Winning is culture. And the fastest path to winning in the NFL is by finding a quality quarterback.
READ MORE: New York Jets wonโt win until they stop romanticizing โthe planโWould Dan Quinnโs โculture shockโ in Washington have worked without rookie phenom Jayden Daniels? Could Mike Vrabel survive in New England without Drake Maye playing like an MVP candidate?
When a team lacks a young, talented quarterback, it takes much longer to install a new cultureโno matter the coach.
Jets fans believed Glennโs experience as a former player would be enough to turn things around. He could stop the Jets from being one of the leagueโs most penalized teams. He could steer the organization back to winning ways.
But Glenn arrived without a clear long-term plan at quarterback and no firm offensive identity. He brought in a free-agent quarterback with a limited skill set to lead the offenseโa short-term Band-Aid on a long-term problem.
What did Jets fans think was going to happen?
Is another coaching change smart?
Expectations need to be realistic with a new staff. Last season, the Jets had a future Hall of Fame quarterback on the rosterโand still won just five games.
Yes, coaching was part of the problem. But 2024 exposed that the Jets may not have had enough overall talent to spark a significant turnaround, especially without a legitimate answer under center.
Glenn isnโt getting fired after one season. That would cost owner Woody Johnson a significant amount of money, and it would restart a coaching search less than a year after hiring The 33rd Team to conduct the last one. Jets fans need to be prepared for that reality.
READ MORE: How NY Jetsโ Aaron Glenn made a bad decision deeply disturbingCould things have gone differently if the team hired an offensive-minded coach instead?
Would they have chosen to keep Aaron Rodgers? Would they have found a better option than Justin Fields? Could someone like Liam Coen have elevated the offense and the win column?
Weโll never know. Because the Jets didnโt hire an offensive-minded individual or a winner with a quarterback. They hired for culture.
Now the team is living with the consequences.
Jets fans wanted the culture changer. Now theyโll have to accept the plan and see it throughโeven if that means a staff with no history of quarterback development will be making a high pick in the 2026 NFL draft.
They got what they asked for. Now comes the hard part.

