Frank Reich is the New York Jets’ offensive coordinator.

It will have a ripple effect on the Jets’ plans moving forward—not just regarding who they may target in free agency or the draft, but also on the futures of certain players on the current roster.

Here are three players’ whose stock is up after the Reich hire.

WR Isaiah Williams

Isaiah Williams’ spot on the 2026 roster is all but secured thanks to his elite special teams efforts this past season, which garnered Curtis Martin Team MVP honors.

However, Williams quietly carved out a role on offense alongside his returning prowess, finishing the season with 329 offensive snaps. He caught 26 of 36 targets for 193 yards and 10 first downs, adding three carries for 34 yards and a first down.

It is notable that Williams was the Jets’ primary slot receiver in 2025. He led the team with 147 routes run out of the slot, while his 66.8% slot rate made him the only player on the team to run more than half of his routes out of the slot.

This bodes well for Williams’ future in a Reich-led offense.

As we broke down, Reich has prioritized 11 personnel packages (1 RB/1 TE/3 WR) across his six seasons as a head coach. If this holds in New York, it means the Jets will be allocating more snaps to a third wide receiver than most other NFL teams.

That’s great news for the only player on the existing roster who could be described as a slot specialist.

The Jets have plenty of resources to upgrade their team; it’s unlikely that Williams enters training camp as a projected starter. Nonetheless, his profile as a slot weapon should help him carve out an offensive role in a scheme that will deploy slot receivers at a high rate.

RB Breece Hall

In New York, Hall has been severely underutilized as a receiver. Multiple play-callers have strangely neglected to maximize his tantalizing ceiling in that area.

Former Jets offensive coordinator Nathaniel Hackett once infamously stated he “[didn’t] think [he] was ready for [Hall] to be as productive as he was in the pass game,” despite Hall having an impressive rookie year as a receiver.

Underutilizing Hall as a receiver was also one of the faults of Reich’s predecessor, Tanner Engstrand. Hall saw a career-low 3.0 targets per game in the 2025 season, despite the Jets having a dearth of pass-catching talent after Garrett Wilson’s injury.

As Hall approaches free agency, it is clear that he would love to land in a spot where his receiving talents will be valued. Just look at his X account; his latest repost is the following stat:

Reich might be the right coach to give Hall the targets he’s looking for.

From 2018-22, the Colts’ running backs averaged 117 targets and 663 receiving yards per season. Both would be career-highs for Hall.

To be clear, those numbers are for the entire running back unit, not for just one player. But Hall is the type of bell-cow who can eat up the majority of the backfield’s touches, which means a 100-target season is not out of reach in Reich’s offense.

Hall is set for free agency. As the Jets ponder whether to franchise tag or extend him, and Hall ponders whether he would want to return to New York, Reich’s historical emphasis on targeting running backs could bring the two sides closer to a reunion.

TE Mason Taylor

If the Jets shift to an 11-personnel-heavy scheme under Reich, it’s great news for their top tight end, Mason Taylor.

More 11 personnel would mean fewer snaps for the second tight end, Jeremy Ruckert. That would mean Taylor could assume a higher share of the targets at the tight end position.

In a perfect world, it could lead to plenty of touchdowns for the youngster out of LSU.

During Reich’s first season as the Colts’ head coach, Indy’s tight ends caught a mind-boggling 20 touchdown passes from Andrew Luck. Starting tight end Eric Ebron accounted for 13 of those.

While the Colts could not come close to that type of success again, they continued emphasizing their tight ends in the red zone. Over the next four seasons, their tight ends still caught a respectable 28 touchdowns, an average of seven per year.

Across Reich’s five years as the Colts’ head coach, Indy’s tight ends accounted for an impressive 37.2% of their touchdown receptions, well over one-third. For perspective, the 2025 league average in this category was 28.5%. Even across the four years after the Luck season, Indy maintained a 31.1% rate.

Taylor showed off his talent in his rookie season, leading rookie tight ends with 11 contested catches, but it only translated to one touchdown in an abysmal Jets offense. Whether the Jets offense escapes purgatory under Reich remains to be seen, but from Taylor’s perspective, it is exciting to have a coach who will ensure he gets opportunities in the red zone.